Q. Why did you change your name to Nexthermal?
For almost 25 years we were known as Hotset Corporation. We were an independent American company with some common ownership of a company with a similar name in Germany. From 2007-2010, there was an effort to see if it was feasible that the two companies could merge as one. It was decided by our company that we could best serve our customers, partners and employees by remaining independent. One condition, of the agreement not to merge was that we would have to change our name. We evaluated over 500 possible names. Some were already claimed--trademarked or URL. The name we have chosen, and really have come to identify with is Nexthermal. It is a name we intend to define by our the products we develop, the innovations we bring to the market and the performance opportunities we create with our customers.
Q. What does the name Nexthermal mean?
Essentially it is a name we created to describe what we do. Our goal as a company is to deliver smart industrial heat management solutions to applications where heat is essential to improving performance. Many companies can build a good heater. We want to understand your specific applications, the problems you need to solve, the performance objectives you must meet-and build the right heater for you specific to your application. It is both more challenging and rewarding for us to work this way. The "next" in Nexthermal is intended to convey that we are forward thinking, seeking continuous improvement and advancing technology that is relevant to our customers and emerging markets. The "thermal" in Nexthermal is meant to show that we understand it is not enough to simply deliver heat-rather it is important to deliver heat where it is needed to deliver an optimal process heating profile. Further, the "thermal" recognizes that may processes rely and a heat and cool recovery cycle.
Q. Why is the prominent in your logo?
It started innocently enough. As we were developing the name and logo-we decided upon just one "T" in the name. Our logo has both red and blue. We asked our artist to come up with a way to visually show the "T" as both part of the "Next" and the "thermal." As you can imagine, there was quite a bit of trial and error. There was one "T" that we kept looking at again and again. We think it visually shows the importance of thermal management, and also reflects the energy that results from collaboration with our customers and partners.
Q. Are there any cost savings associated with purchasing an electric heater from Nexthermal versus a competitor?
Quite often our experience and knowledge with a wide variety of electric heating applications has enabled us to provide many of our customers with large cost savings. One example of this was a company that was using a competitor heater which was not suited for the application. Once our industrial heaters were installed, they went from replacing 32 heaters once every 45 days to a standard heater we provided that lasted two years. The customer decided to schedule 18 month preventive maintenance cycles-preventing 250 downtime occurrences per machine. The correct electric heater cost 25% more per unit, and lasted 12 to 16 times what the heater they replaced lasted.
Q. What are your standards for quotation timing and order processing timing?
90% of quote requests for standard cartridge heater and coil heaters are processed within three business hours. Heaters requiring engineering review due to amperage, watt density, application and specific end product could take a business day or longer. Nexthermal has a cartridge heater configuration tool which allows you to configure most cartridge heaters and get a drawing in under a minute. Ask your sales representative about access to this tool. Most purchase orders are confirmed within 3 business hours.
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